TERRANE CAMP HOTEL
BRANDING | SIGNAGE | ILLUSTRATION | COLLATERAL
Graphis New Talent Annual, Honourable Mention 2021
RGD Honourable Mention, Entro Award for Placemaking Design 2020
Geology + Hotel
The fictional Terrane Camp Hotel is located on BC’s spectacular Sea to Sky highway
but most people are unaware of the geologic energies that formed its stunning vistas.
The challenge was to build a compelling brand identity that appeals to adventurous adults
sparking their sense of discovery and deepening their understanding. The solution was to
incorporate the geologic names and symbols of BC’s diverse geologic regions into the resort’s
visuals. The design evokes the discovery of a landscape shaped by the interplay of elemental
forces and ancient rock.
This project was done during a mentorship with Spencer Pidgeon, Glasfurd & Walker.
For a detailed look at the case study, look here.
When you visit Terrane, you’ll discover the curious comforts of bedrock. The landscape you see is shaped by stories buried deep in the past. This is a camp experience that puts you in touch with terrain in an unforgettable way.
