CHECK YOUR LID

ADVERTISING | MOTION DESIGN | COPYWRITING | ILLUSTRATION | GUERILLA

Stress + Happy Circumstances

There is good stress and bad stress. Check Your Lid is a campaign released with CMHA's Mental Health Week and looks at how happy things can also be stressful. Chaotic illustrations call to mind a Rube Goldberg contraption to convey the chaos that could come from normally happy circumstances. The collateral links to CMHA's website to #addressyourstress with a stress test and more tools to manage stress.